Hormel Bestows New SPAM Cans to 100 Ticket Buyers as Spamalot Box Office Opens, Dec. 6
By Ernio Hernandez
30 Nov 2004



Spamalot artwork on the can's front


The company that was immortalized in "Monty Python and the Holy Grail" will return to the favor by offering 100 ticket buyers cans of a new SPAM flavor when the Shubert Theatre box office for the upcoming Broadway musical Monty Python's Spamalot opens Dec. 6.

Hormel Foods will introduce a limited edition flavor, SPAM golden honey grail, in a "Spamalot collector's edition" can to the first 100 fans on line when the box office opens Dec. 6 at 10 AM.

"SPAM products have been spoofed by the Monty Python comedy team for decades," said Hormel Foods senior product manager Nick Meyer. "The brand is beloved by many, so we are pleased to offer this special collector's edition can and SPAM golden honey grail to consumers."

"SPAM is the holy grail of canned meats," says Pythoner and Spamalot lyricist and bookwriter Eric Idle. "We're thrilled to dine on SPAM golden honey grail at the round table of Spamalot."

The can, according to a release, features Spamalot graphics and characters from the new musical and instructions in "Spamalot-ese" on how to "cooketh" SPAM. The new SPAM golden honey grail flavor will be sold in limited quantities in February 2005 at select New York City retailers and the Shubert Theatre.